Ultimately, all activities in your practice cause cash to
flow into your practice. Certain ones have a greater impact than others. If you
send out birthday cards to your patients, that makes them like you and stay
with your practice longer. The longer they stay, the more they pay you.
However, if your staff members are hand-addressing these cards while patients
are calling for an appointment, and the call gets missed, a far more immediate
driver of cash-flow was missed. For each position in your practice, there are
usually three (maybe for) important cash-flow drivers, and a whole bunch of
other activities that don’t mean nearly as much.
While you’re away, have each member of your staff identify what are he three activities they do that help the practice the most.
David Zahaluk, MD is a revenue enhancement specialist for doctors and the author of “The Ultimate Practice Building Book.”