- Image via Wikipedia
Looking to get more new patients? Patients tend to select a doctor or medical clinic the way they select other products and services:
- They go to who they already use or formerly used, unless they had a bad experience. (60%)
- They go to who their friends, family and others in their sphere of influence recommend. (30%}
- They look at ads, mostly in the yellow pages and mailings to their home. (10&)
So two good questions to ask yourself are, “Who else has influence over the type of patients that I would like to see?” and “How can we mutually benefit in a cooperative endeavor?”
David Zahaluk, MD is a practice optimization expert and the author of The Ultimate Practice Building Book. His firm, Ultimate Practice Builder, takes physicians to the top 10% of their specialty – in income, time off and quality indicators - within 3 years… guaranteed. Learn more at www.UltimatePracticeBuilder.com.
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