What’s in your marketing mix? Newsletters and referral systems are still the top of my list.
When you evaluate what to put into your marketing mix, consider these questions:
- How easy is it to do this?
- What is the likelihood of bringing in more patients?
- Can it be scaled up or down?
- How much additional staff time will it take?
- Is it outsourceable – in whole or part?
- What is the cost (relative to your overall budget)?
- What kind of word of mouth will it generate?
- Is it boring, monotonous and look-alike to every other form of advertising out there?
One tool I really like is Twitter. Google loves Twitter as well, and if you set up a Twitter profile and start “twittering” (posting mini-blogs or status updates) then you’ll discover the Googlebot crawling all over it. This is great for getting your websites indexed in the search engines, or letting the search engines know whenever you add new content material to your web page or your other social networking sites. Just Twitter it, and they will come!
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Hello. Apology me, on behalf of some mistakes, in the same way as english language is not my first language. I really have considered the post exceptionally attractive. Probably owing to my tongue limitations, I didn’t entirely grasp your conclusions, would you stay so benevolent to articulate in further words which is in your opinion the foremost argument that we be supposed to remember.
Ana,
Please don’t draw any specific conclusions from this. I am talking about marketing medical practices, although a lot of my readers aren’t doctors. Every market has its own best marketing mix. You can discover this by trying some marketing tactic, measuring return on investment (ROI) and then comparing that ROI to the ROI of other marketing tactics you test.
Gracias,
David Zahaluk
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