What’s in your marketing mix? Newsletters and referral systems are still the top of my list.
When you evaluate what to put into your marketing mix, consider these questions:
- How easy is it to do this?
- What is the likelihood of bringing in more patients?
- Can it be scaled up or down?
- How much additional staff time will it take?
- Is it outsourceable – in whole or part?
- What is the cost (relative to your overall budget)?
- What kind of word of mouth will it generate?
- Is it boring, monotonous and look-alike to every other form of advertising out there?
