- Image by peregrinari via Flickr
People who know me understand that I have something of an obsession about marketing for medical practices. In most practices, marketing is not done as well as it should be. Worse yet, a lot of the people who claim to be able to help doctors with this, really don’t help. They may do great creative work (at high cost) but most marketers aren’t paid tied to results. If they were, the industry would probably look vastly different.
What constitutes good medical marketing? Whatever earns its keep. My criterion is that each campaign must at least pay for itself within 90 days of implementation. That means you have to track results against cost.
My creative side would love to design and test out 100 new bold, innovative and creative ways to get your name out there. But really you don’t need 100 ways to do that. You only need a few – but once you have them, optimize them to ride them for everything you’ve got.
David Zahaluk, MD is a practice optimization expert and the author of The Ultimate Practice Building Book. His firm, Ultimate Practice Builder, takes physicians to the top 10% of their specialty – in income, time off and quality indicators - within 3 years… guaranteed. Learn more at www.UltimatePracticeBuilder.com.
