Hey there faithful blog readers. I took the month of April off from the blog, hope you don’t hold it against me.
What was I doing? Eating my own dog food, as my friend Frank says. I love helping other doctors make sense of their crazy practices. But sometimes the doctor has to take his own medicine.
Mainly I’ve been focusing on branding, marketing and PR opportunities at the practice. We’ve got some good people added to the team, some cool programs and we’re kicking off some initiatives that I think will both help people and help them connect to who we are.
So many of the practices I encounter are bland, brutally dull, cold, disorganized and the same as all the rest. While you’re seeing all those patients, and fighting against the insurance companies who are so easily stealing your lunch money every darn recess, maybe you should pause and reflect. Maybe you should ask yourself, who are we? Who are our best patients? Why do they like us so much? Why do we like them? Why do we exist in this market? If we were to go away tomorrow, what void will be filled?
Physician-employees don’t think that way, you can be sure. And if you are an employee who just doesn’t want to trust the man, please admit that to yourself and go work for the man. Nobody will think less of you for it. Frankly nobody will care. Get over your petty stuff and find an identity for your practice and figure out how to do that. Remember the old KFC motto: “We do chicken right.”
The beginning of your marketing plan is your market position. That’s a good place to start if you’re lost.
David Zahaluk, MD is a revenue enhancement specialist for doctors and the author of “The Ultimate Practice Building Book.”