Posts Tagged ‘Facebook’

What are you working on?

Monday, October 22nd, 2012


English: Dr. Dervin working at the computer.

English: Dr. Dervin working at the computer. (Photo credit: Wikipedia)

If you’re a provider who owns your own practice, please comment in what you’re doing to build your practice. The topic intersts me, and of course I could blather on all day about it, but I thought it might be more interesting to get a community discussion going here.

The real power of a blog is to provoke insightful discussion. I guess I love to teach so much I have turned it into my own personal teaching platform. But that is a bit boring and old school, so please share your comments, provided they are relevant to the discussion.

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Marketing Update

Tuesday, February 21st, 2012
SYDNEY, AUSTRALIA - OCTOBER 14:  Renowned moth...

Image by Getty Images via @daylife

The biggest marketing challenge for most doctors is a lack of regular contact with their market. It’s just too easy to sit behind that comfy big desk and act all smart and in control, and too hard to break out of your comfort zone. Try having more personal contact with your market. Do some speaking. Call on referral sources. Visit large employers in your market to get them to send patients to you. How hard are you willing to try to reach the level of success you want? 

All the other things that don’t require your direct particpation are good too, don’t get me wrong. Don’t stop your newsletters, twitter feed, radio commercials and Google ad words. Just see if more of you gets everythign else to work a little better.

David Zahaluk, MD is a revenue enhancement specialist for doctors and the author of “The Ultimate Practice Building Book.”

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Who do you listen to?

Saturday, January 21st, 2012

If you’re like most doctors, you run the practice your way. Your judgment, your experience, your horse-sense, your way or the highway. But what if you’re not a business genius? What if you lack the knowledge, skills and experience to consistently make good business  decisons. Or worse, what if you don’t make decisions because you are haunted by past mistakes and bad decisons?

Look, in business everyone has a boss. If you’re self-employed the boss happens to be your patients and your cashflow. Why does everyone have a boss? Because other people (if they are the right people) can get more out of you. If you ran a Fortune 500 company, you would report to the board of directors. All your plans and their implementation would have to be checked and recheked with them. Running a small independent practice can be a huge problem if you are not regularly making yourself accountable to the numbers and the patient surveys. You need a check mechanism to protect you from your bad decisions or

English: Jim Collins

Image via Wikipedia

inability to make decisions.

Jim Collins says, people first then processes. Collins says get the right people on your team, the wrong people off your team, then get the right people in the right positions and then implement your strategy. He’s right.

David Zahaluk, MD is a revenue enhancement specialist for doctors and the author of “The Ultimate Practice Building Book.”

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Happy Birthday DWZ

Monday, August 29th, 2011
Candles spell out the traditional English birt...

Image via Wikipedia

Happy birthday to me! Long live the Ukrainian iconoclast!

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